Pay Per Click Programs and Management

Pay per click advertising (PPC) is a search engine marketing tool that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. All major search engines including Google, Yahoo, MSN, Bing and AOL have pay per click ads sometimes known as sponsored listings.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place.

How our Pay Per Click Management Services Work

Initial Consultation: We will discuss with you your business goals whether your business is products driven or service oriented. We will learn about your business so that we can along with your assistance create an initial group of search terms that will be used in creating your online marketing campaign. We will discuss the benefits of Google Adwords, Yahoo Search Marketing, MSN, Shopping.com, Shopzilla and some of the other pay per click advertising media and which will suit your business best. We will discuss the costs, budgeting, and goals and explain how we will track results of your campaign.

Keyword Search Terms and Ad Creation: Based upon our initial consultation we will create a specific list of search terms that will be used to target new business, prospects or sales for your business. We will write the ads which will be specific to each search term and will have the ad link to the specific page on your site relevant to the search term.

Tracking and Analysis: Once your ads are up and running we will monitor your campaign on a daily (monday-friday) basic to make sure that your ads are bringing in sales, leads or prospects depending upon your type of business. If specific search terms are not performing to expectations we will either write new ads for the underperforming terms or suspend them and create replacement listings.

Reporting: Once per month we will provide you with a detailed report on each campaign that we are monitoring which will show the number of clicks, ad impressions, click through rate, average cost per click, conversions, cost per conversion, and total costs.

Set up Costs and What is included:

• Assistance in establishing a monthly budget
• Keyword selection - we will assist you in selecting the right keywords based upon your web site content and keyword popularity
• We will write your search listings to help drive more traffic to your web site
• We will link the ads to specific targeted pages on your web site
• You will receive traffic almost immediately after your campaign is made live.

The cost to set up a basic campaign with 25 unique search terms is $159.00. We will be glad to provide you with a free quote based upon your specific needs. This does not include the monthly budget for click traffic which is paid directly to the search engine company. 100% of your budget goes directly to the search engine.

Campaign Monitoring Costs and Services:

• We will monitor and manage your bids on a daily basis (monday - friday) to assure you the maximum value. We will adjust your rankings and search terms so you can do what is important in your business, making sales.
• Once each month we will provide you will a full detailed campaign report

The cost to monitor a basic campaign of 25 unique search terms is $59.00 per month. We will be glad to provide you with a free quote based upon your specific needs.